Future retirees do not necessarily have grand dreams for the new time that awaits. Instead, most long to finally be able to decide for themselves over their own time and catch up on what they don't have time for during working life. And to enjoy!
In a time when the future feels uncertain, SPP's dream generator has given over 6,000 Swedes of all ages the opportunity to formulate their retirement dreams and let the AI-driven generator create a picture of what the future could look like. The result is a fascinating insight into what we really long for when working life is over. From forest walks, to enjoying a good wine in the sun to quiet moments with family; here are the four most popular categories of dreams that users have shared.
1. Nature calls
One of the most prominent trends is our love for nature, regardless of age. Many dream of spending their retirement days outdoors, with activities such as hiking in the mountains and sailing in the archipelago. Being out in nature gives a sense of freedom and peace that many seem to long for.
2. Golf and adventure
Golf is undoubtedly the most popular activity among those who have used the dream generator. Spending days on the golf course, perhaps in sunny Spain, is a dream for many. But there is also a strong longing for adventure. Diving in tropical places, going on safari or exploring South America are some of the adventures that attract.
3. Family and community
For many, retirement dreams are about spending more time with family. Playing with grandchildren, being with dogs or just enjoying a coffee or a glass of wine in the sun with loved ones are recurring themes. This longing for community and closeness is evident in many of the dreams that have been formulated.
4. Realizing dreams and passions
Retirement is also seen as a time to realize dreams and passions. Many want to delve into their interests, such as brewing craft beer or beekeeping. Others dream of writing a book in a cabin by the lake or growing their own garden.
Almost no one dreams of continuing to work in an office.
If one wants to work, the dream is often to do it in a completely new environment, such as at a vineyard in Provence or Tuscany. This change in lifestyle can reflect a desire to live a more meaningful and enjoyable life.
Of course, life is not just about dreams, there is also reality – economy and health – to consider. But the great interest in formulating one's retirement dream in the dream generator gives a hint that most do not see retirement as the end of life – instead, it is clear that many view it as the beginning of the next big chapter.
